The SCOOP

Sundia’s Rebrand

“CBA Brand Engine immersed ourselves into the Sundia business to uncover their passion and unique story, gathering insights from the founders, brokers, retailers and consumers. Our vision for the brand focused on a key insight that had been the foundation for the brand, yet forgotten over time – real fruit, deliciously easy. To bring the story of the brand to life CBA redefined the brand hierarchy and messaging strategy, elevating the Truefruit product name as the lead brand communication.”

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