“We had a course correction with watermelon juice,” Hoskins said. “As an entrepreneur, you have to be flexible. Be quick to identify that it”s not going to work.” Sundia”s sales, $23 million in 2011, will gush to $40 million by the end of 2012 with only nine employees and 10 contractors.
For the first time this year, we surveyed the CEOs of the companies on the Fast 100 to learn a bit about their lifestyles and backgrounds. We asked about startup capital, fundraising, exit strategies, hiring, leadership style and first jobs. We also found out who they most admired and how many hours they worked. We”ve shared snippets from their answers in the following slideshow. We hope you like meeting this CEOs and founders as much as we did.
Sundia manufactures and markets a line of cut fruit under the True Fruit label. Sundia distributes to more than 6,000 grocery and convenience stores in the U.S. and Canada.