The SCOOP

Sundia Fruit Uses Technology To Weather The Great Recession

Facing the most challenging financial climate since the Great Depression, Sundia Fruit’s investment in innovative technology hasn’t just helped it survive, it’s made the company stronger than before.

How Sundia Fruit Uses Technology To Monitor A Global Business

Sundia Fruit’s investment in an intranet-based platform provides up-to-the-minute information on which customers owe money, how much they owe, how long it’s taking them to pay, and who the best payers are. It also provides a weekly, company-wide reporting system. And when the economy went sour, the company’s emphasis on visibility allowed founder Brad Oberwager to court new and existing funding sources armed with detailed and current financial data.

Sundia Wins “Grand Slam/MVP” Award in Prepared Fruit Category, 2/21/09

Sundia Corporation announced today that Mark Sherburne, a veteran of the value-added produce industry, has joined the company to become its first Vice President of Sales.

“Sundia cashes in on coupons for consumers,”The Packer, 4/17/09

“…Sundia Corp., Oakland, Calif., has noticed an increased consumer focus on coupon redemption. Sundia is catching budget-minded consumers” attention by adhering coupons to its melons. Many times these coupons promote another product in a different section of the store…”

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“Fruit choices increasing in value-added category,”The Packer, 3/21/09

“… ‘If given the option, many consumers will buy organic,” Hoskins said. ‘We”ve put two trends together – organic and convenience…”

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“Sundia Corp. names national brand manager,”The Packer, 2/2/09

“…Jerry Johnson is getting back to his watermelon roots by joining Oakland, Calif.-based Sundia Corp. as national brand manager of fresh produce….”

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