The SCOOP

“Internet networking pulls in the produce crowd,” The Packer, 10/28/08

“…Oakland, Calif.-based Sundia Corp. used Facebook”s event feature to promote an online contest it ran this year. Facebook members can create events and invite other users… ‘The social networking sites and the sites that announced online contests were ideal vehicles for getting the word out…”

“Sundia rewards creators of watermelon videos,” The Packer, 10/21/08

“A watermelon-inspired rap song helped a 27-year-old who enters online contests for a living win $5,000. Joel Levinson was the winner of Oakland, Calif.-based Sundia Corp.”s Melon Mania video contest…”

“Watermelons Tested As Ad Vehicles,”MediaPost”s Media Creativity, 8/19/08

“…Sundia Corporation, producers of 35% of the U.S. watermelon supply, is transforming its watermelons into billboards this month, with SC Johnson’s Ziploc brand stepping up as the advertiser…”

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“Why We Love Watermelon,”Saveur, Sept. 2008

“…An unadorned slice of watermelon may rate as a perfect refreshment the world over, but this versatile melon also lends itself to a surprising number of delicious pairings and prepared dishes, both fresh and cooked…Jackson recalled that his watermelons used to weigh 30 to 40 pounds, compared with the so-called icebox varieties – 4 to 8 pounders that he mostly sells today.”

“Sundia organic facility opens in Thailand,”The Packer, 6/16/08

“…’It puts us closer to a general supply of tropical fruits, allowing our product to be fresher, better, and a high quality premium fruit,’ said Dan Hoskins, chief operating officer and general manager. The company has a Hazard Analysis and Critical Control Point program for processing of its products…”

“New facility in Thailand enables Sundia to expand cut fruit line,” Produce News, 6/10/08

“…Sundia Corp., based in Oakland, CA, announced that its certified organic manufacturing facility in Thailand is open for business. The new facility will process and package “True Fruit Organic” brand fruit cups, which are filled with organically grown mangos, peaches or pineapple…The new facility is equipped with proprietary, state-of- the-art equipment that meets stringent safety standards while being capable of meeting production capacities required to meet the growing demand for organic foods.”

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