The SCOOP

“Industry First – Lite and Organic,” California Farmer, 10/26/07

“Sundia unveils two extensions of its True Fruit line – Lite and Organic – both industry firsts, only a few months since the line first debuted in July. The unveiling makes Sundia the only company to offer retailers’ low-carb, low-calorie as well as organic fruit cup products.”

“Sundia rebates put label on melons,” THE PACKER, 10/15/07

“While a growing number of companies are raking in licensing fees from produce marketers, Sundia Corp. plans to give its growers rebates for qualified loads of watermelons carrying the Sundia labels…”

“Sundia unveils ready-to-eat organic and low-calorie fruit cups,” PRODUCE NEWS, 10/15/07

“…At the recent Produce Marketing Association show, Sundia unveiled “True Fruit Lite” and “True Fruit Organic,” which are perfectly ripened fruit products in Sundia’s proprietary “Grab n’ Go” packaging that features a spork for on- the-go consumers. ‘We are innovating to expand the ready-to-eat fruit category,” Brad Oberwager, chief executive officer of Sundia Corp…””

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“Lite Fruit,” THE PACKER, 10/15/07

“…unlike some shelf[-stable fruit cups that are stocked in canned food aisles, Sundia”s product is refrigerated and merchandised in produce departments. Hoskins said True Fruit is being stocked in 3,000 stores, including Hannaford Bros., Ralph”s, Albertsons, and others.”
“A Fresher Take on Fruit Cups,” PROGRESSIVE GROCER, 10/15/07

“Internet allows tiny operations to compete globally,” OAKLAND TRIBUNE, 7/22/07

ONCE, only giant firms roamed the global marketplace. The world of export, import, shipping and customs came with high costs. It wasn’t for the novice entrepreneur.

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“Nutrition Bulletin: Hearty Melons,” MEN”S HEALTH, July/August 2007

“Just in time for the Fourth: Eating watermelon could help your heart. USDA scientists found that people who drank six 8-ounce cups of watermelon juice daily for 3 weeks experienced a 22 percent increase in their levels of arginine – an amino acid that boosts bloodflow to your ticker…Sundia”s 100 percent watermelon juice is a cardio cocktail.”

“Watermelon Beverages May Help You Keep Cool And Sexy, This Summer, Literally,” BEVERAGE MARKETING NEWS, 7/9/07

“…Jack LaLanne power juicer. Back on his 70th birthday, he swam a mile and a half while shackled as he towed 70 boats in Long Beach Harbor. You can juice a whole watermelon, his infomercial extols the health benefits of fresh squeezed juices made conveniently in your own home, which is creating a demand for RTD 100% juices that making their way onto refrigerated shelves in the produce sections of grocery stores nationwide. Watermelon juice maker Sundia Corporation, recently reformulated its line of 100% juices to better capture the essence of summer’s most popular and most nutritious fruit. Made with 100% juice and available year-round, Sundia juices contain no added sugar, preservatives, or artificial coloring…”

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